— UX + UI DesignerDesigning digital experiences that drive growth (and feel effortless).
10+ years building e-commerce and digital products that simplify decisions for users and drive results for business.
Featured Projects Design across product, e-commerce, and brand systems. Built for people and performance.
AI Skin Tool App Design
Turning skin analysis into personalized recommendations that simplify decisions and drive measurable growth.
Avon Skin Analyzer
Conversion-Focused UX Redesign
Modernizing a global beauty brand through a conversion-focused e-commerce experience built for scale.
Avon Website Redesign
Product Design
Designing a system built around small, compounding behaviors that increase engagement and retention.
Ripple Fitness App
Real-Time Shopping Experience Design
LG Live Shopping
Designing livestream web and social assets that drive engagement and expand audience reach.
UX Design & E-commerce Development
B&H Scalable Design System
Unifying 30+ brands into a more intuitive system that improves product discovery and decision-making.
UI Design & E-commerce Development
Elevating digital product storytelling with revamped product pages to increase engagement and conversion.
VS Web Design
UI Design & Branding
Designing targeted campaigns that drive performance and stronger repeat purchase behavior.
Avon Email Journeys
UI Design & E-commerce Branding
LG Beauty x belif Campaign
Designing web pages, ad campaigns and newsletters that connect brand engagement to conversion.
E-commerce Branding
Reimagining the logo to unify innovation and sophistication into a timeless, scalable brand identity.
LG Beauty Logo Design
Retail Experience Design
Fabletics x Lovato Launch
Designing campaign touchpoints to drive visibility and audience engagement.
UI Design & E-commerce Development
Bluebella Web Design
Refining brand storytelling to create a more compelling shopping experience.
UI Design & Social Media Marketing
VS Social Campaigns
Designing Instagram experiences that increase interaction and support measurable growth.
Core ExpertiseThe skills that guide how I design and collaborate.
01
UX & Conversion
E-commerce UX
Product Strategy & User Flows
User Research & Testing
Conversion Optimization
Lifecycle & Email Design
02
Branding & Design
Visual Design
Brand Systems & Identity
Creative Direction
Campaign Design
Social Media & Digital Content
03
Systems & Execution
Design Systems
Figma
Adobe Creative Suite
Prototyping & Interaction Design
Design-to-Development Handoff