Victoria’s Secret Social Campaigns
Designing social experiences that increase interaction and support measurable growth.
-
E-commerce Experience Design
Product Storytelling
Editorial Layout Systems
Conversion Optimization
Visual Direction
-
VS Creative Team & Art Director
-
Photoshop
— Overview
Focused on strengthening Victoria’s Secret’s social presence, I designed content across beauty launches, lingerie campaigns, and brand collaborations.
Each campaign was crafted to feel visually distinct yet cohesive - balancing storytelling, product focus, and platform-native behavior to drive interaction.
— Approach & Execution
I designed each campaign with a simple focus:
Design for how people actually engage (not just how it looks)
Create scroll-stopping moments that feel native to social
Balance brand identity + performance
— Result
The work contributed to a 52% lift in revenue, while increasing engagement and attracting new audiences. Selected campaigns below.“Tease” Parfum Campaign
“Rebel” Parfum Campaign
“Love” V-day Campaign
VS Sport Session Campaign
LIVY Collaboration:
New York Store Launch Campaign
