LG Beauty Campaign & E-commerce

Designing hydration-led product storytelling for LG Beauty’s belif brand - using motion, fluid visuals, and playful typography to elevate engagement and drive measurable conversion across web, campaign, and email.

  • Campaign Desgn

    E-commerce Product Storytelling

    Email Marketing

  • Avon Art Director & Copywriters

  • Photoshop

— Overview

LG Beauty’s belif brand needed a refreshed digital campaign and ecommerce experience to reintroduce a hero hydration product through modern, immersive storytelling - translating brand heritage and product efficacy into a high-performing experience across web and email.

— Challenge

belif is rooted in hydration-focused skincare, but the digital experience lacked:

  • Emotional engagement

  • Modern visual expression

  • Strong conversion flow

The challenge was to reintroduce a legacy hero product in a way that felt fresh, engaging and conversion-driven across multiple digital touchpoints.

— Solution

Develop a cohesive campaign and ecommerce experience centered around hydration as a visual story, bringing the product to life through motion, color and narrative-driven design.

— Ideation & Design

Research & Insights:

  • Hydration is belif’s core differentiator needed to feel visceral and immediate

  • Beauty consumers respond to texture, movement and sensory cues

  • Strong storytelling increases engagement and product understanding

Design Exploration:

  • Water-inspired motion and fluidity

  • Vibrant and fresh color palettes

  • Playful yet premium typography

  • Layered compositions to convey depth and absorption

— Execution

The final system was designed to scale seamlessly across web, campaign, and email.

Web Brand Page & Promo Design

Designed a storytelling-driven experience connecting:

  • Ingredients → benefits → results

  • Visual engagement → product clarity → purchase

— Spotlight

Campaign Animation Ads

Created motion-driven assets using:

  • Fluid motion inspired by hydration

  • Lively, eye-catching transitions

  • Product-focused storytelling in motion

These became the core driver of campaign engagement.
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belif_aqua_bomb_glass_1080x1920.gif
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belif_moisture_bomb_hourglass_1080x1920.gif
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— Ongoing Experiences & Engagement

Email Marketing Designs

Designed cohesive email experiences that:

  • Reinforce product messaging

  • Maintain visual consistency

  • Drive repeat engagement and conversion

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— Outcome

Delivered a cohesive, high-impact campaign that elevated belif’s digital presence and strengthened product storytelling across web, campaign, and email.


Key Results:

  • Increased engagement through motion-driven campaign assets

  • Strengthened clarity of product benefits and positioning

  • Scaled a unified visual system across platforms

  • Supported ongoing weekly campaign performance and brand growth

— Learnings

What I learned:

  • Strong storytelling + motion significantly increases engagement in beauty ecommerce

  • Designing for systems enables consistencyacross fast-moving campaigns

  • The best performing work balances emotion (brand) and clarity (conversion)

Great digital experiences don’t just showcase a product, they bring it to life in a way users can see, feel, and act on.