Ripple Fitness App

Designing a system built around small, compounding behaviors that increase engagement and retention.

  • Product Design

    Experience & Interaction Design

    Design Systems

  • Solo

  • Figma

— Idea

Ripple was built on a simple belief: meaningful change doesn’t come from intensity - it comes from showing up. Small wins, repeated daily, compound into real progress for your body, mind, and life.

Ripple reframes fitness around consistency, helping users get 1% better every day through workouts, nutrition, and music - all in one system.

— Problem

Most fitness products are built around motivation, pressure, and short-term goals. When motivation fades, consistency breaks - and progress disappears.

  • Too many decisions create friction

  • Progress feels invisible

  • Tools for fitness, meals, and motivation are disconnected

— Product Insight

Ripple was designed to remove friction, reduce decision fatigue, and make showing up feel achievable. By focusing on small daily actions, Ripple encourages long-term engagement and habit formation.

— Ideation & Design

My Approach:

  • Designed Ripple as a habit-forming system, not a content library

  • Prioritized clarity and momentum over features

  • Treated progress as something users feel, not calculate


Research & Insights:

  • Identified decision fatigue as a primary drop-off factor

  • Found users needed fewer choices, not more content

  • Recognized an opportunity to unify workouts, meals, and music

Design Exploration:

  • Explored daily entry points to reduce friction

  • Tested progress feedback without guilt or pressure

  • Designed personalization that adapts without overwhelming

— Prototype & Design

Solutions that stuck:

  • A single daily prompt focused on today’s effort

  • Progress indicators designed to reinforce momentum

  • A modular system that adapts as habits evolve

Iteration:

  • Refined flows to remove unnecessary decisions

  • Simplified onboarding to focus on immediate value

  • Incorporated empathy into the process

— Outcome & Learnings

Outcomes:

  • A cohesive product concept centered on habit and consistency

  • A scalable design system built for long-term engagement


Key Results:

  • Increased likelihood of daily return behavior

  • Stronger alignment between motivation and action

What I learned:

  • Small, well-designed systems outperform ambitious features

  • Retention is earned through clarity, not pressure

  • The best products don’t demand discipline - they make progress feel possible

This project reinforced how small, intentional design decisions can compound into meaningful long-term behavior change.