— I’m Lisa Chang, a Senior UX/UI designer based in New York. I design digital experiences that balance business goals with human needs.
With 10+ years of experience in digital design and a background in Advertising, I transform ideas into experiences that build trust and drive action.
About Me01
What I Actually Do
I design e-commerce, product, and brand experiences that make life easier for people - and drive real growth for businesses.
Most of the time, people leave because something feels confusing, overwhelming, or just harder than it should be. That’s the problem I solve.
I focus on:
where people hesitate - across product flows, campaigns, and content
simplifying the path from browsing to buying (and back again)
designing experiences that feel intuitive, cohesive, and on-brand
connecting moments to conversion, engagement, retention, and growth
My work spans product design, e-commerce platforms, email journeys, and social campaigns - contributing to results like 4,000+ daily orders, +14% performance, and $4.5M+ in revenue in just a few months.
02
How I Do It
I bring together UX, product thinking, brand, and systems design - with one simple filter: Does this actually make sense for the person using it - and the business behind it?
Most of the time, the answer is… not yet. So instead of adding more, I start removing what’s getting in the way.
That usually means:
finding the exact moment someone pauses - in a flow, an email, or a campaign
aligning product, messaging, and brand so everything feels consistent
structuring experiences so people don’t have to figure things out
working closely with cross-functional teams to test, refine, and scale
This often turns into systems - design patterns that carry across web, mobile, email, and marketing touchpoints.
A Bit More About Me(because personality counts, even in UX)
03
Why I Do It
Because good design should make life easier.
I started in advertising - where the goal was to make things look good and grab attention. But I kept wondering what happened after that moment.
Why people clicked… and then hesitated.
Why they almost converted… and then didn’t.
Why something that looked great still didn’t work.
That gap stuck with me.
Overtime, it made me realize that design isn’t just about attracting people - it’s about helping them move forward once they’re there.
Now I focus on that in-between space - across products, campaigns, and experiences - where people are deciding, second-guessing, or about to leave.
Because when you solve for people first, the business results follow.
04
Outside of Work
I appreciate anything thoughtfully crafted - whether it’s a seamless checkout, a beautifully curated coffee shop, a late night jazz set, or a dangerously good charcuterie board.
It’s the little things - like a great email that actually gets opened, a menu that somehow makes you order exactly what you wanted, a store layout that just flows, or a brand that feels consistent no matter where you see it.
They all have the same thing in common: someone made a series of thoughtful decisions so others don’t have to.
I spend a lot of time thinking about those decisions - what works, what doesn’t, and why something feels easy (or doesn’t). And an equally surprising amount of time thinking about what to eat next… with the same level of research and consideration.
Design. Solve. Repeat.
Design. Solve. Repeat.
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