About Me01
What I Actually Do
I design e-commerce, product, and brand experiences that make life easier for people - and drive real growth for businesses.
Most of my career has lived somewhere between UX/UI, e-commerce, product, and brand - from scrappy West Coast startups where I wore approximately 14 hats, to working with global brands on the East Coast like Victoria’s Secret, Avon, B&H, and LG.
Over 10+ years, my work has grown from designing screens to shaping the larger systems behind them: design systems, templates, campaign frameworks, and a brand’s entire digital presence across web, mobile, email, and marketing.
That work has ranged from small UX improvements to digital experiences supporting 4,000+ daily orders and $4.5M+ in revenue in a matter of months. The numbers matter, but I’m just as interested in why something worked - and how we can make the experience even better next time.
I’ve also become someone teams tend to pull in when there’s a bigger question to solve: We know what the brand wants to say. We know what the business needs. But how should this actually live digitally? That’s my favorite space.
I help connect what people need, what the business is trying to accomplish, and what makes the brand feel like itself - then turn all of that into something useful and easy to experience.
02
How I Do It
I usually start by listening.
To the user, to the business, to the brand - and to the little things that don’t quite make sense yet.
Then I try to make the complicated feel simple.
Sometimes that means rethinking a flow.
Sometimes it’s building a design system, shaping a campaign, creating templates, or figuring out how a big brand idea should actually live across digital.
I like connecting the dots between what people need, what the business needs, and what the brand wants to be.
From there, I work closely with product, engineering, marketing, and other creatives to turn ideas into something clear, thoughtful, and usable.
I’m always learning too - new tools, new ways of working, and now AI…
But the goal stays pretty simple: Make something useful. Make it feel good. And make sure it actually helps.
A Bit More About Me(because personality counts, even in UX)
03
Why I Do It
I’ve always believed design should be beautiful.
But over time, I realized beauty means more when it also makes someone’s life a little easier.
I started in advertising because I loved the visual side of design - the storytelling, the details, the feeling a great piece of work can create.
As I moved deeper into digital, I became just as interested in what happened after someone noticed the design.
Could they understand it?
Could they find what they needed?
Did the experience feel effortless?
That’s what pulled me toward UX.
And it changed the way I think about good design.
For me, the best work isn’t just something people admire. It’s something that quietly helps them move forward without having to think too hard.
Beautiful enough to feel special. Thoughtful enough to feel easy. Useful enough to matter.
04
Outside of Work
I appreciate anything thoughtfully crafted - whether it’s a six-digit code that autofills before I can even open Messages, signing in with Face ID instead of remembering password #47, a late-night jazz set, or a dangerously good charcuterie board.
It’s the little things - a tap-to-pay moment that’s somehow faster than you expected, a menu that makes you order exactly what you wanted, a store layout that just flows, or a brand that feels consistent no matter where you see it.
They all have the same thing in common: someone made a series of thoughtful decisions so others don’t have to.
I spend a lot of time thinking about those decisions - what works, what doesn’t, and why something feels easy (or doesn’t).
And an equally surprising amount of time thinking about what to eat next... with roughly the same level of research and consideration.
Design. Solve. Repeat.
Design. Solve. Repeat.
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