Avon Skin Analyzer

Personalization at scale for a legacy brand. A mobile and web skin analysis platform designed to personalize recommendations and drive conversion.

  • Product Design

    Personalization Design

    Cross-Platform Experience Design

    Design Systems

    Creative Direction

  • Avon Art Director & Copywriters

    LG CNS Team

  • Figma

— Overview

A personalized skin analysis experience designed to help customers understand their skin and confidently choose the right products - across mobile and web.

— Problem

The core problem: ‍

  • Customers lacked confidence choosing skincare online

  • Existing tools were fragmented, outdated, or too clinical

  • Product discovery relied on guesswork instead of data

  • Insights weren’t reusable across channels or regions

— Product Insight

Customers don’t want a diagnosis - they want clarity, reassurance, and a clear next step.

— Ideation & Design

My Approach:

  • Designed the experience to feel approachable, not clinical

  • Prioritized speed and clarity over depth

  • Balanced automation with user control


Research & Insights:

  • Users wanted guidance, not diagnoses

  • Overly technical language reduced trust

  • Visual feedback increased engagement and completion

Design Exploration:

  • Tested multiple entry points (survey-first vs scan-first)

  • Explored confidence scoring vs plain-language feedback

  • Iterated on visual indicators to avoid fear-based signals

— Prototype & Design

Solutions that stuck:

  • A guided scan and short survey to reduce guesswork

  • Clear results that translate skin data into product recommendations

  • Mobile-first flows designed for quick, repeat use


Collaboration:

  • Worked closely with marketing and developers to design something realistic to build

  • Partnered with brand and content teams to keep the experience friendly and on-brand

  • Aligned UX decisions with merchandising and content strategy

Iteration:

  • Refined flows based on drop-off points

  • Simplified visual hierarchy

  • Designed the system to be flexible for future updates and personalization

— Outcome & Learnings

Outcome:

  • Delivered a scalable skin analysis system for mobile and web

  • Created a repeatable framework for personalization

  • Reduced friction in the product discovery journey


Impact:

  • Improved confidence in product selection

  • Supported personalized recommendations at scale

  • Positioned Avon for future AI-driven personalization

What I learned:

  • Trust is a design problem, not a data problem

  • Clarity beats accuracy when users feel uncertain

  • The best personalization feels invisible

Small improvements, thoughtfully made — add up — just like good skincare.