LG Electronics Live Shopping

Designing a live shopping experience that brought retail into real time. Brand identity and campaign design built to make online shopping more engaging, interactive, and human.

  • Experience Design

    Brand & Visual Systems

    Creative Direction

    Campaign & Growth Design

  • Avon Art Director & Copywriters

    LG CNS Team

  • Figma

— Overview

Avon and LG Electronics partnered to rethink how customers experience shopping online. The collaboration introduced a live shopping experience that combined real-time product demonstrations and e-commerce integration - reaching over 10,000 Avon members.

My role focused on designing the brand identity and campaign visuals for the experience, making sure the collaboration felt cohesive with both brands.

— Challenge

Traditional e-commerce often lacks the confidence-building moments customers get in person.

The challenge was to:

  • Bring products to life digitally

  • Create a sense of connection and trust

  • Balance two distinct brands without one overpowering the other

  • Integrate live content seamlessly into Avon’s shopping experience

— Solution

A live shopping system that turns real-time product demos into confident, frictionless purchases.

— Design Approach

The design strategy centered on clarity, energy, and cohesion.

I focused on:

  • A shared visual language that respected both Avon and LG

  • Branding that felt modern, accessible, and editorial

  • Visual systems flexible enough to support live content, email, and paid social

  • Designing around interaction - not just presentation

The goal was to make live shopping feel natural, approachable, and easy to participate in.

— Execution

I designed:

  • Brand identity and visual direction for the live shopping experience

  • E-commerce email designs to drive awareness and participation

  • Social ad creative to support reach and engagement

All assets were built to guide users from discovery to live participation and seamlessly into checkout.

— What I Learned

The best digital experiences don’t force attention - they guide it naturally toward action.

  • Strong branding helps unfamiliar formats feel familiar

  • Collaboration succeeds when design creates harmony

  • Real-time interaction can bridge the gap between inspiration and purchase

— Impact

When executed with clarity and cohesion, live commerce becomes a growth engine - not just a moment.

  • Reached over 10,000 Avon members through live shopping sessions

  • Increased impressions and clicks by 8.2 million across email and social campaigns

  • Elevated customer engagement through real-time demos and expert interaction